Paint, music, and immigration. These 3 words define popular Peruvian chicha art and its growing movement.
The chicha art style traces its origins to the early 1960s when the start of a mass migration of rural Andean villagers led them to the capital city, each and every one searching for the promise of a better and safer life.
These waves of migration brought both chaos and new lively customs to an unsuspecting Lima. Although they now lived in the big city, the people continued to celebrate their native traditions by hosting many events and festivals. To get the word out, they advertised with the colors of the sierra they so closely identified with.
Heavily influenced by Andean handicrafts, textiles, and their neon colors, this unique chicha style aesthetic has become an identifying factor in Lima’s urban art scene in recent years. This has led to the birth of studios, new graffiti techniques, and artists that take renewed pride in continuing the chicha traditions.
The rise of this popular art in contemporary times is due to young Limeños’ positive acceptance and recognition of Lima’s cultural evolution as a result of decades of Andean influx to the capital, something never before seen.
Today, chicha style is still used to advertise concerts, events, and festivals in Lima’s fringe districts, reinforces its place in Lima’s past, present and future, with no signs of slowing down.
Yet, an increasing number of prominent restaurants, hotels, and events in the wealthy districts are beginning to showcase chicha art pieces on their walls or advertisements as further evidence of chicha’s inherent appeal.
If you would like to learn more and experience this distinctive style of cultural art and painting for yourself, contact Lima te Llena for an Art Tour and Workshop with some of the best artists in the business!
Follow us on our journeys around Lima, Peru! The latest news, reviews, and specials by Lima te Llena.
Want to See More?
Find us everywhere @limatellena!